It’s that time of year again, when Federations from all across North America and Israel gather together for the General Assembly (GA). This program cultivates inspiration, innovative ideas, and growth for both professionals and lay leaders.

I attended my first GA many years ago, in Seattle, Washington. I worked for the Jewish Federation of Pinellas County as their Campaign Director. The energy was fabulous. I remember coming back to Pinellas County with a renewed vigor for the work we did. And not only did I and my fellow co-workers gain a wealth of knowledge at the GA; we also had the privilege of sharing one of our innovative fundraising techniques with other attendees.

In the 25 years since then, I have attended about a half dozen GA’s. Each time, I am reenergized by the passion exuded by other attendees. Jewish Federations of North America (JFNA), who organizes the GA, is known for including top-notch speakers, special guests, and informative plenaries.

Due to COVID-19, this year’s GA will be virtual. In addition, JFNA – along with their sponsors – are generously underwriting this year’s event to make it available for FREE – yes, that is correct. It is no cost to participants.

I cannot say enough good things about the GA. While this year’s program will be unique, I have no doubt it will be an exceptional program.

The GA will take place from October 25th – October 27th. You can click here for more information, and to register. Don’t miss out on this incredible opportunity!




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